What Are the Best Practices for Choosing a From Address?
Consistency: Use a consistent from address that your audience is familiar with. Changing the from address frequently can confuse recipients and reduce your open rates. Relevance: Ensure the from address is relevant to your brand or the content of the email. For example, if you are sending a newsletter, the from address could be newsletter@yourcompany.com. Professionalism: Avoid using personal email addresses like Gmail or Yahoo. Use a professional domain that reflects your brand. Clear Identification: Use a name or title in the from address that clearly identifies the sender, such as John Doe, Your Company.