What are the Best Practices for Content Prioritization?
1. Above the Fold Content: Place the most important information at the top of the email where it's immediately visible upon opening. This could include headlines, key offers, or call-to-action (CTA) buttons. 2. Clear Hierarchy: Use headings, subheadings, and bullet points to create a clear visual hierarchy. This helps guide the reader's eye to the most critical parts of the email. 3. Visuals and Images: Incorporate relevant images and visuals that support your main message. Ensure they are not too large to avoid slow loading times. 4. Personalization: Utilize personalization techniques to make the content more relevant to the recipient. This could include using their name, referencing past purchases, or tailoring offers to their interests.