What are the Best Practices for Data Protection in Email Marketing?
Data protection is a cornerstone of email marketing security. Best practices include:
Encrypting data both in transit and at rest to protect it from unauthorized access. Collecting only the necessary data and ensuring it is stored securely. Regularly reviewing and updating your privacy policy to comply with regulations such as GDPR and CCPA. Providing recipients with clear options to unsubscribe and manage their preferences.