To keep your data updated, consider the following best practices:
Regular Audits: Perform regular audits of your email list to identify and remove invalid or inactive addresses. Segmentation: Update and segment your list based on user engagement and preferences. Double Opt-In: Use double opt-in methods to ensure that the email addresses you collect are valid and engaged. Preference Centers: Allow subscribers to update their preferences and contact information through a preference center. Data Hygiene: Implement data hygiene practices to clean and standardize your data regularly.