What are the Best Practices for Effective Testing?
To conduct effective email marketing tests, consider the following best practices: - Start with a Hypothesis: Clearly define what you aim to achieve with your test. - Segment Your Audience: Divide your email list into equal-sized groups to ensure reliable comparisons. - Run Tests for a Sufficient Duration: Ensure that your tests run long enough to gather meaningful data, typically at least one business cycle. - Document Your Findings: Keep a record of your tests and their outcomes to inform future campaigns.