To optimize your email send frequency, consider the following best practices:
Segment Your Audience: Different segments may have different frequency preferences. Test and Optimize: Use A/B testing to find the optimal frequency. Monitor Metrics: Keep an eye on key performance indicators (KPIs) like open rates, click rates, and unsubscribe rates. Provide Options: Allow subscribers to choose their preferred frequency. Automate: Use email automation tools to manage frequency more efficiently.