What Are the Best Practices for Email Marketing in Retail?
Some of the best practices include:
Segmentation: Dividing your email list into segments based on customer behavior or preferences helps in delivering more targeted and relevant content. Automation: Utilizing email automation for tasks like cart abandonment reminders or birthday offers saves time and ensures timely communication. Mobile Optimization: With the rise of mobile shopping, ensuring that emails are mobile-friendly is crucial for a seamless experience.