What are the Best Practices for Email Segmentation?
Email segmentation involves dividing your email list into smaller groups based on specific criteria to deliver more relevant content. Best practices include:
Demographic Segmentation: Segment based on age, gender, location, or other demographic factors. Behavioral Segmentation: Segment based on past purchase behavior, website interactions, or email engagement. Psychographic Segmentation: Segment based on interests, values, or lifestyle preferences. Engagement Segmentation: Segment based on how engaged subscribers are with your emails, such as active vs. inactive subscribers.