What are the Best Practices for Email Sending Policies?
Obtain Explicit Consent: Always get explicit permission from recipients before adding them to your email list. Provide Clear Opt-Out Options: Include an easy-to-find unsubscribe link in every email. Maintain Clean Lists: Regularly clean your email list to remove inactive or invalid email addresses. Use Double Opt-In: Implement a double opt-in process to confirm the recipient's consent. Monitor Email Deliverability: Use tools to track your email deliverability rates and take action if they decline.