What Are the Best Practices for Maintaining a Clean Email List?
To maintain a clean email list, adopt best practices like using double opt-in to confirm subscriber interest, regularly updating your list to remove inactive or incorrect addresses, and segmenting your audience to deliver targeted content. Encourage subscribers to update their preferences periodically, and always offer easy unsubscribe options to maintain an engaged and interested audience. By adhering to these practices, you can ensure your email list remains a valuable asset to your marketing strategy.