What are the Best Practices for Managing a Customer List?
Managing a customer list effectively requires regular maintenance and adherence to best practices:
Segmentation: Divide your list into smaller segments based on demographics, purchase history, or engagement levels. Data Cleanliness: Regularly clean your list by removing inactive or invalid email addresses. Compliance: Ensure your list complies with regulations like the GDPR and CAN-SPAM Act. Permission-Based Marketing: Always obtain explicit consent before adding someone to your list. Personalization: Use the data you have to personalize your emails for better engagement.