What Are the Best Practices for Managing Email Frequency?
Managing email frequency effectively is key to avoiding inbox overload. Here are some best practices to consider:
Set Expectations: Let your subscribers know what kind of emails they can expect and how often they will receive them. This can be done during the signup process or in a welcome email. Monitor Engagement: Keep an eye on your email metrics, such as open rates, click-through rates, and unsubscribe rates. If you notice a decline in engagement, it may be a sign that you're sending too many emails. Offer Preferences: Give your subscribers the option to choose how often they want to hear from you. This can be done through a preference center where they can select their email frequency and types of content they are interested in. Use Automation: Implement automated email workflows that are triggered based on specific actions or behaviors, such as a welcome series for new subscribers or re-engagement campaigns for inactive subscribers. This ensures that your emails are timely and relevant.