What Are the Best Practices for Seasonal Campaigns?
Seasonal campaigns require a different approach to timing. For holidays and special events, it’s important to plan your email schedule well in advance. For example, if you are planning a Black Friday campaign, sending teaser emails in the weeks leading up to the event can build anticipation. Similarly, follow-up emails after the event can capture any last-minute buyers. Aligning your timing with the seasonal trends can maximize your campaign’s effectiveness.