What are the Best Practices for Sending Open House Invitations?
- Timing: Send invitations well in advance, typically 2-3 weeks before the event, followed by a reminder email closer to the date. - Frequency: Avoid bombarding recipients with too many emails. A few well-timed messages are more effective. - Testing: A/B test different subject lines, designs, and CTAs to find what resonates best with your audience. - Compliance: Ensure compliance with email marketing regulations, such as GDPR and CAN-SPAM, by including an opt-out option and respecting privacy guidelines.