avoid misleading subjects

What Are the Best Practices for Testing Subject Lines?

Testing your subject lines can help you find what resonates best with your audience without resorting to misleading tactics. A/B testing is a popular method where you send two different subject lines to a small segment of your audience and see which one performs better. You can then use the winning subject line for the rest of your list. Pay attention to metrics like open rates, click-through rates, and conversions to gauge the effectiveness of your subject lines. Tools like subject line testers can also provide insights into how your subject lines might perform.

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