What are the Best Practices for Updating Contacts?
First, use double opt-in methods to ensure that the contacts in your list genuinely want to receive your emails. This not only verifies the email addresses but also confirms the interest of the recipients. Secondly, implement automated tools that can help identify and remove invalid or inactive email addresses. Lastly, segment your list to target specific groups more effectively. This not only improves engagement but also helps in identifying which segments need updating.