What are the best practices for updating email groups?
Here are some best practices for keeping your email lists updated:
Use a double opt-in: This ensures that subscribers really want to receive your emails. Regularly clean your list: Remove inactive subscribers who haven’t engaged with your emails in a specified period. Segment your lists: Group your subscribers based on their interests and behaviors to send more targeted and relevant content. Utilize analytics: Track your email metrics to identify trends and areas for improvement. Ask for preferences: Allow subscribers to update their email preferences to receive content that is most relevant to them.