What Are the Best Practices for Using Color in Email Marketing?
Here are some best practices to consider:
Consistency: Maintain a consistent color scheme across your emails to reinforce brand recognition. Contrast: Ensure sufficient contrast between text and background colors for readability. Highlighting: Use contrasting colors to highlight important elements like call-to-action buttons and special offers. Moderation: Avoid using too many colors, which can overwhelm the reader. Stick to 2-3 main colors.