What Are the Best Practices for Using Multiple File Types in Email Marketing?
Here are some best practices to consider:
Optimize File Sizes: Compress images and PDFs to reduce the overall size of your email. Test Across Clients: Always test your emails in multiple email clients to ensure compatibility. Use Alt Text: For images, always include alt text to ensure that your message is conveyed even if the image doesn’t load. Provide Links: Instead of attaching large files, provide links to download or view the content online. Consider Mobile Users: Ensure that your emails are mobile-friendly, as many users will view your emails on their smartphones.