What are the Best Practices for Using These Protocols?
To make the most of these communication protocols in email marketing, follow these best practices:
Ensure your email server is properly configured to use SMTP. Implement DKIM and SPF to authenticate your emails and protect your domain. Set up a DMARC policy to specify how to handle emails that fail SPF or DKIM checks. Regularly monitor your email deliverability and make adjustments as needed to maintain high inbox placement rates. Keep your email lists clean and up-to-date to avoid sending emails to invalid addresses, which can harm your sender reputation.