visual storytelling

What Are the Best Practices for Visual Storytelling in Emails?

To maximize the effectiveness of visual storytelling in email marketing, consider the following best practices:
Consistency: Ensure that the visual elements are consistent with your brand’s identity.
Simplicity: Avoid clutter. Focus on key visuals that support your message.
Accessibility: Use alt text for images and ensure that the email is accessible to all users, including those with disabilities.
Call to Action: Incorporate clear and compelling calls to action (CTAs) that guide the user towards the desired action.

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