What are the Best Practices to Mitigate Email Overload?
To mitigate the effects of email overload, marketers should focus on several best practices:
Segmentation: Divide your email list into smaller, targeted segments to ensure that recipients receive content that is relevant to them. Personalization: Use personalized content to make your emails more engaging and relevant to the recipient. Frequency Management: Be mindful of how often you are sending emails. Over-sending can contribute to email fatigue. Quality over Quantity: Focus on sending high-quality, valuable content rather than a high volume of emails.