What are the Challenges in Data Access for Email Marketing?
Despite its benefits, data access comes with its own set of challenges:
Data Silos: Information stored in separate systems can make it difficult to get a comprehensive view of the customer. Data Quality: Inaccurate or outdated data can lead to ineffective campaigns. Data Privacy Concerns: Customers are increasingly concerned about how their data is being used. Technical Limitations: Integrating and analyzing data from various sources can be technically challenging.