What Are the Challenges in Implementing Digital Sustainability?
Despite its benefits, implementing digital sustainability in email marketing comes with challenges. One major obstacle is the lack of awareness and understanding among marketers about the environmental impact of digital activities. Additionally, transitioning to more sustainable practices may require initial investments in technology and training, which can be a barrier for some organizations. Furthermore, ensuring that sustainability efforts align with business goals and do not compromise campaign effectiveness can be a delicate balance to achieve.