What Are the Challenges of Achieving Viral Potential?
While the benefits of viral email marketing are significant, achieving viral potential comes with its challenges:
Content Saturation: The internet is flooded with content, making it harder for your email to stand out. Recipient Skepticism: People are wary of unsolicited emails, which can affect open and sharing rates. Technical Issues: Emails that are not properly formatted or optimized for different devices may not be well-received. Algorithm Changes: Changes in email service provider algorithms can impact deliverability and visibility.