What Are the Challenges of Cache in Email Marketing?
While cache offers several benefits, it also presents challenges:
Tracking Accuracy: As mentioned earlier, cache can affect the accuracy of tracking metrics like open rates and click-through rates. Dynamic Content: Cache can hinder the delivery of dynamic content, such as live countdown timers or personalized product recommendations, as the cached version may not reflect real-time changes. Version Control: Ensuring that recipients see the most up-to-date version of your email can be challenging when cache is involved.