What are the Challenges of High Volume Email Marketing?
Managing high volume email campaigns comes with several challenges, including:
Deliverability: Ensuring that emails reach the recipients' inboxes and not the spam folder. Segmentation: Effectively segmenting a large list to send targeted and personalized emails. Compliance: Adhering to regulations such as GDPR and CAN-SPAM Act. Resource Allocation: Allocating adequate resources, including time, budget, and manpower. Performance Tracking: Monitoring and analyzing the performance of campaigns to optimize future efforts.