What Are the Challenges of Integrating ERP and Email Marketing?
While integrating ERP with email marketing platforms offers many benefits, it also comes with its own set of challenges:
Complexity: The integration process can be complex and time-consuming, requiring technical expertise. Cost: The initial investment for software and integration can be high. Data Security: Ensuring the security of customer data during the integration process is crucial. Maintenance: Ongoing maintenance and updates may be required to keep the integration running smoothly.