With limited tracking, marketers face several challenges:
Reduced Accuracy: Incomplete data can lead to inaccurate insights and poor decision-making. Privacy Regulations: Laws like GDPR and CCPA restrict the collection of personal data, making it harder to track user behavior. Email Client Restrictions: Some email clients block tracking pixels or links, further limiting the ability to gather data. User Preferences: Increasing awareness about privacy leads users to opt-out of tracking, reducing the available data pool.