What are the Challenges of Using AI and Automation in Email Marketing?
While AI and automation offer many advantages, there are also challenges to consider:
Data Privacy: Ensuring customer data is used ethically and complies with regulations such as GDPR. Integration Issues: Integrating new tools with existing systems can be complex and time-consuming. Over-Reliance on Automation: While automation saves time, it’s important to maintain a human touch to avoid appearing impersonal. Cost: Advanced AI-powered tools can be expensive, requiring a significant investment.