What are the Challenges of Using Cloud-Based Servers for Email Marketing?
While there are many benefits, there are also some challenges to be aware of:
- Dependency on Internet: Cloud-based servers require a reliable internet connection. Any downtime can affect your email campaigns. - Data Privacy: Storing data on third-party servers can raise privacy concerns, particularly if the servers are located in different jurisdictions. - Cost Management: While generally cost-effective, costs can quickly escalate if not carefully managed.