What Are the Challenges of Using Digital Wallets in Email Marketing?
While digital wallets offer many benefits, there are some challenges to consider:
Compatibility Issues: Not all digital wallets are compatible with every email client or eCommerce platform. User Adoption: Some users may be hesitant to adopt digital wallets due to security concerns or lack of familiarity. Technical Integration: Integrating digital wallets into your email marketing platform may require technical expertise and resources.