What Are the Characteristics of a Strong Subject Line?
To craft a compelling subject line, consider the following characteristics:
Clear and Concise: Aim for brevity and clarity. A subject line should be easily understood at a glance. Urgency: Use words that create a sense of urgency to encourage immediate action. Personalization: Including the recipient’s name or other personalized elements can make the subject line more engaging. Relevance: Ensure the subject line is relevant to the content of the email and the recipient’s interests. Curiosity: Pique the recipient's curiosity without being deceptive. Action-Oriented: Use verbs that prompt the recipient to take action.