What are the Common Challenges in Implementing SLAs?
Implementing SLAs in email marketing can come with its own set of challenges:
Setting Realistic Goals: It’s crucial to set achievable KPIs that align with your marketing objectives and industry standards. Data Quality: Poor data quality can negatively impact email performance, making it difficult to meet the SLA metrics. Compliance: Adhering to email marketing laws like GDPR and CAN-SPAM can be complex but is essential for maintaining trust and avoiding penalties. Resource Allocation: Ensuring that you have the necessary resources (e.g., skilled personnel, technology) to meet the SLA requirements.