What are the Common Challenges in Measuring Email Marketing ROI?
Measuring ROI can be challenging due to various factors:
Attribution: Determining which touchpoints contributed to a conversion can be complex. Data Quality: Inaccurate or incomplete data can skew results. Tracking Offline Conversions: Measuring the impact of emails on offline sales can be difficult. Customer Journey Complexity: Understanding the entire customer journey and the role of email can be intricate.