What are the Common Data Security Threats in Email Marketing?
Email marketing is susceptible to various threats, including:
- Phishing attacks: Fraudulent attempts to obtain sensitive information by disguising as a trustworthy entity in electronic communication. - Data breaches: Unauthorized access to sensitive data stored in email marketing platforms. - Malware: Malicious software that can be transmitted via email attachments or links. - Spam: Unsolicited emails that can lead to malware infections or phishing attacks.