What are the Common Factors Affecting Deliverability?
Several factors can affect your email deliverability:
Sender Reputation: Your IP and domain reputation play a significant role in deliverability. Content Quality: Poorly written emails with spammy words or phrases can trigger spam filters. Recipient Engagement: High open rates and click-through rates indicate to ISPs that your emails are wanted. Authentication: Use of DKIM, SPF, and DMARC can improve deliverability by authenticating your emails.