The lifecycle stages can vary depending on the business model, but typically include the following:
Subscriber: Someone who has signed up to receive your email newsletters but has not yet made a purchase. Lead: A subscriber who has shown interest in your products or services, often by engaging with your content or filling out a form. Customer: An individual who has made a purchase. Repeat Customer: A customer who has made multiple purchases. Loyal Customer: A repeat customer who regularly engages with your brand and advocates for it.