email marketing landscape

What are the Common Metrics to Track?

Tracking the performance of your email marketing campaigns is crucial. Here are some common metrics to monitor:
Open Rate: The percentage of recipients who open your email.
Click-Through Rate (CTR): The percentage of recipients who click on a link within your email.
Conversion Rate: The percentage of recipients who complete a desired action.
Bounce Rate: The percentage of emails that cannot be delivered.
Unsubscribe Rate: The percentage of recipients who opt out of your email list.

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