What Are the Common Payment Models in Email Marketing?
Email marketing can be billed in several ways, depending on the services provided and the desired outcomes. Here are some common payment models:
Cost Per Mille (CPM): This model charges based on every thousand emails sent. It's useful for businesses wanting to reach a large audience. Cost Per Click (CPC): This charges based on the number of clicks generated from the email. It's beneficial for ensuring user engagement. Cost Per Acquisition (CPA): Here, payment is made based on the specific action taken by the recipient, such as signing up or making a purchase. Flat Rate: A fixed fee is charged for the email marketing services, regardless of the number of emails sent or actions taken.