What Are the Common Sources of Waste in Email Marketing?
Common sources of waste in email marketing include:
Unsegmented Lists: Sending the same email to your entire list can result in low engagement rates. It’s essential to segment your list to ensure relevance. Irrelevant Content: Providing content that doesn’t match the interests or needs of your audience can lead to high unsubscribe rates. Inconsistent Sending: Sending emails too frequently or infrequently can be detrimental. It’s important to find the right balance. Poor Design: Emails that are not mobile-friendly or have poor design can negatively impact user experience and engagement.