Compliance with data protection regulations is critical for avoiding legal issues and maintaining customer trust. Key regulations include:
GDPR (General Data Protection Regulation) for EU citizens. CAN-SPAM Act for US-based email marketing. CASL (Canada's Anti-Spam Legislation) for Canadian email marketing. Other local data protection laws that may apply based on your audience's location.
Ensuring compliance involves obtaining explicit consent from subscribers, providing easy opt-out options, and maintaining transparent privacy policies.