Data inaccuracy can have several negative consequences for your email marketing efforts:
Decreased Deliverability: Incorrect email addresses can lead to a high bounce rate, affecting your sender reputation. Poor Personalization: Inaccurate data makes it difficult to tailor emails, leading to a less engaging user experience. Wasted Resources: Sending emails to invalid addresses wastes time and money. Misleading Analytics: Inaccurate data can skew your metrics, making it difficult to assess campaign performance accurately.