What Are the Consequences of Ignoring Brand Reputation?
Failing to address brand reputation in email marketing can lead to several negative consequences:
Decreased engagement: Recipients are less likely to open or click on your emails if they perceive your brand negatively. Higher unsubscribe rates: A damaged reputation can lead to a higher rate of unsubscribes, reducing your email list size. Legal repercussions: Non-compliance with email marketing laws can lead to fines and legal battles. Lower deliverability: Poor sender reputation can cause email providers to filter your emails into spam folders. Lost revenue: All of the above factors can ultimately result in decreased sales and revenue for your business.