What Are the Consequences of Ignoring Limited Permissions?
Ignoring limited permissions can lead to serious repercussions. Non-compliance can result in fines up to 20 million euros or 4% of annual global turnover under GDPR. In the United States, each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $43,792. Besides legal consequences, your reputation as a sender can be damaged, leading to lower engagement rates and higher chances of your emails being marked as spam.