What are the Consequences of Ignoring Non-Existent Subscribers?
Ignoring non-existent subscribers can lead to several negative outcomes: - Reduced Deliverability: High bounce rates can result in your emails being marked as spam. - Poor Engagement Metrics: This can skew your analytics, making it difficult to assess the effectiveness of your campaigns. - Wasted Resources: Time and money spent on sending emails to non-existent addresses are resources that could be better utilized elsewhere.