What Are the Consequences of Ignoring Preferences?
Ignoring preferences can result in a myriad of issues, including:
Increased Unsubscribes: Recipients are more likely to unsubscribe from your email list if they receive content they did not opt for. Higher Spam Complaints: Disregarding preferences may lead to emails being marked as spam, which can harm your sender reputation. Lower Engagement: Emails that do not align with subscriber interests are less likely to be opened or clicked, reducing overall engagement rates. Legal Repercussions: Ignoring preferences can result in violations of regulations such as the CAN-SPAM Act or GDPR, leading to fines and legal action.