Ignoring spam laws can lead to severe penalties. For instance, the CAN-SPAM Act imposes fines of up to $43,792 per violation. The GDPR can levy fines of up to €20 million or 4% of annual global turnover, whichever is higher. Besides financial penalties, companies can suffer from a loss of consumer trust and damage to their brand image. In extreme cases, companies might face legal action and be blacklisted by Internet Service Providers (ISPs), making it difficult for their emails to reach recipients.