Inaccurate data can have several negative consequences for your email marketing efforts:
Poor Deliverability: Invalid email addresses can lead to high bounce rates, which can harm your sender reputation and reduce deliverability. Wasted Resources: Sending emails to incorrect or inactive addresses wastes time and resources. Low Engagement: If your emails are not reaching the right audience, you will see low engagement rates, affecting the overall success of your campaigns. Compliance Issues: Inaccurate data can lead to compliance issues with regulations such as GDPR and CAN-SPAM, resulting in potential fines and legal repercussions.