What are the Consequences of Inaccurate Targeting?
Inaccurate targeting can result in several negative outcomes:
Low engagement rates: Your open and click-through rates may plummet if recipients find your emails irrelevant. High unsubscribe rates: Recipients may opt-out of your mailing list if they consistently receive content that doesn't resonate with them. Increased spam complaints: Irrelevant emails may prompt recipients to mark your emails as spam, damaging your sender reputation. Wasted resources: Time and money spent on crafting and sending emails to the wrong audience are valuable resources that could have been better utilized elsewhere.